Case Study
Hire a fire fighter for your next home project
App
Staff Augmentation
Development

How we helped Hidrent succeed and go live on shark tank

Hidrent is the only on-demand home service company partnered with the IAFF-FC that is dedicated exclusively to helping firefighters supplement their incomes during their off-duty days. It connects firefighters with homeowners and local businesses in need of "handyman-type" help that firefighters can complete in between shifts.

Off-duty

As seen on Shark Tank, Hidrent is the only task-based online service that matches customers with off-duty firefighters. Most firefighters work 24 hours on duty, followed by 48 hours off duty. Firefighters are uniquely qualified to continue serving their community during their time off.

On-demand

Hiring an off-duty firefighter is mutually beneficial. This supplements their income and leverages their skills and expertise while you get the help you need from someone you can trust to get the job done right.

The problem

In 2020 Dave H, founder & CEO of Hidrent, came across GoGrow because his current apps weren't working as he expected. This was costing him a lot of money because of bad development practices in license fees,  maintenance and bug fixing.

GoGrow's proposal for Hidrent

We recommended Dave to rebuild the entire platform since this would greatly reduce his operational costs. It also allowed for easier maintenance and future upgrades to be performed by us or any other developer.

The race to Shark Tank

Less than a year after we released the MVP, Dave and Hidrent were selected to participate on Shark Tank. We didn’t know when the actual episode would be live, but we had brand-new designs and features to build in just a few weeks.

We grouped up, brought more developers and a project manager into action, and we were able to make a huge revamp in a couple of weeks. Great kudos to the team working on this!

Hidrent at Shark Tank

UX / UI Re-Designs
Since the UI and UX weren’t the best, Dave decided to craft new and fresh designs. We started working with an external agency in the branding, discovery phase and posterior UI designs. It took a couple of months before we got the final designs and we could start the development.
New Architecture
Although Dave decided to re-do the entire project, we were able to use practically everything from the server and part of the applications we already made. This proved that the strategy we implemented earlier turned out useful in the short run.

Technologies used

Meet GoGrow's Hidrent team

Agustín Castella
Frontend
Developer
Alejandra Elvas
Mobile
Developer
Micaela Lorenzo
Backend
Developer
Nicolás Cobelo
Mobile
Developer
Franco Pariani
Lead
Developer
Agustina Hernández
‍‍
Frontend
Developer
Agustín Giacchello
Lead
Developer
Juan Andrés Baz
Technical
lead
Santiago Rodriguez
Backend
Developer
Gonzalo Garat
‍‍
Project
Manager

The result

We had a team of three developers working independently on the three sub-projects. Weekly meetings were scheduled to show the “sprint” progress and get feedback. Once the project was released, we provided ongoing support for new features and bug fixing.

We Keep improving

After 2 years, we’ve continued working together on new and promising features. The platform is super stable. We’ve helped Hidrent save money in DevOps, maintenance, and User Management by changing the architecture, backend, and admin panel. All of this has led to high customer satisfaction.

"Using the new platform developed by GoGrow we were able to increase our margins from 12% to 20% at launch"

Our client's review

“What I have found most impressive was their ability to create a back end environment that saves me time, and allows me the ability to conduct business much more efficiently.”
David Heimbuch
Founder at Hidrent
SharkTankCBSabcFOXyahoo! financeCNBC

More of our cases

Case Study
Hidrent logo
Extinguish your to do list:
Hire a firefighter for your next home project
SharkTankCBSabcFOXyahoo! financeCNBC

How we helped the only gig labor platform of exclusive firefighters succeed and go live on Shark Tank.

Hidrent is the only on-demand home service company partnered with the IAFF-FC that is dedicated exclusively to helping firefighters supplement their incomes during their off-duty days. It connects firefighters with homeowners and local businesses in need of "handyman-type" help that firefighters can complete in between shifts.

Challenge

web
Build a web app to allow homeowners to book jobs.
web
Build a mobile app for firefighters to pick up jobs nearby their homes and release it to Apple and Play stores.
settings
Build an admin panel for Hidrent's team to get full access to the platform database and perform a variety of custom actions.
support
Provide ongoing support and implementation of new features.
Hidrent Mobile Apps

Highlights

place
USA
industry
Media > Internet Media & Services
team
4-6 developers, 1 project manager
time
2+ years, ongoing
services
End-to-end development, Staff Augmentation

Solution

At GoGrow, we are loyal followers of Ruby on Rails and React, and that's exactly what we used to kick the project off.
 
We built a team composed of a web developer, a mobile developer, a backend developer, and a project manager.

We followed an Agile methodology, running 2-week "sprints". During the development stage, we performed Demo meetings twice a month to show progress, receive feedback, and make small and incremental releases. For communication, we use Slack.

The development team hosted the repositories on GitHub and integrated HerokuCI for continuous integration (tests and best practices checks). Every new change added to the codebase goes under a code review by members of the team/organization.

The web app was deployed on AWS Amplify, while the backend was in Heroku, where we also hosted a PostgreSQL database. The mobile app is available in both Apple and Play stores.

GoGrow engineers have become part of Hidrent's team.

We are proud of how far we have gotten working together, with a clear mission of becoming the most trusted source available for gig labor and improving the financial well-being of our neighborhood firefighters.

Juan Baz, Engineering Manager

Juan Andrés Baz

ENGINEERING MANAGER AT GOGROW

"Working at Hidrent was special because I took on a new role as a Technical Leader. This allowed me to be present during business meetings and make important decisions with the founding team. It’s been more than two years since we started the challenge of re-implementing a platform that was already working in the market, and now, due to its growth, it has two mobile apps and two web apps."

Technology stack

Technologies
Ruby on RailsReactReact Native
Cloud
HerokuAWS

Metrics

Project & Team:

• MVP Release Time: 3 months
• MVP Team Size: 3 developers, 1 project manager
• Ongoing (incremental) support: 2 developers, 1 project manager
• Relationship duration: 2+ years, ongoing

Apps:

Hidrent went live in the Shark Tank show with a massive audience and an excellent performance.
• Current Users: 30k+
• Repeat Users: 35% more than once
• < 5 critical errors MoM
• < 10 bugs MoM

Product*:

• 4000+ jobs completed across the country
• 1M+ early revenue since inception
• $250 average revenue per project

Hidrent users
David Heimbuch

David Heimbuch

Founder at Hidrent |  Participated in Over $1B in Successful Startup Exits

"What I have found most impressive was their ability to create a back end environment that saves me time, and allows me the ability to conduct business much more efficiently."

hidrent pro logo
Download the Hidrent Pro App
App StoreGoogle Play
hidrent customer logo
Download the Hidrent Customer App
App StoreGoogle Play

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