A Figma-to-Webflow website for a growing local brand

Project scope

Dris Brands needed a dedicated website to expand its online presence beyond social media and ecommerce. The goal was to create a clearer place for the brand to communicate who they are, answer common questions, highlight their product quality, and guide users toward a smooth shopping experience through the client’s third-party ecommerce platform.

Our design and low-code development team worked on the full website experience, from early research and wireframes to high-fidelity design in Figma and responsive development in Webflow.

From brand discovery to conversion

Before the website, Dris relied mainly on social channels and its e-commerce experience. The new site gave the brand a stronger communication layer: a place to introduce the company, explain its service, build trust, and create clearer paths for users who were ready to shop.

The website was designed to work as a landing experience first. Users can learn about Dris, explore featured products, read content, and then move into the external e-commerce platform when they are ready to complete a purchase.

A visual system designed in Figma

The project included the design of key pages such as the Homepage, About Us, Blog, 404 Error page, and local landing pages created to support SEO efforts.

In Figma, we explored the visual direction, page structure, and responsive behavior before moving into Webflow. The design approach focused on creating a friendly, clear, and polished brand experience, with layouts that made the content easy to navigate across desktop and mobile.

Webflow development with a scalable CMS

Once the design direction was approved, we developed the site in Webflow with a flexible CMS structure. This allowed the Dris team to manage products, blog posts, and city landing pages without depending on development support for every update.

Products are added manually through the CMS and used across the site to highlight key items. When users click to shop, they are directed to the corresponding product or store experience inside the client’s third-party e-commerce platform, creating a more connected path between brand discovery and purchase.

The CMS also supports local SEO landing pages. By creating a new city item, the team can generate a dedicated page with fields for the city name, SEO image, meta description, rich text content, “Why [City] Loves Dris,” and “Serving the [City] Area” sections.

Supporting lead capture and engagement

Beyond the main pages, the site also included several conversion and engagement touchpoints, such as contact forms, newsletter subscription forms, discount email capture, and referral-based promotions.

These elements helped turn the website into more than a static brand page. It became a flexible marketing tool for communication, discovery, and user conversion.

Conclusion

The final website gave Dris Brands a more polished and scalable digital presence. With Figma as the foundation for the visual design and Webflow as the low-code development platform, the team now has an easier way to manage content, publish blog posts, showcase products, and create local landing pages faster.

The result is a responsive website that supports the brand’s community-focused positioning, highlights product quality, and creates a smoother bridge between brand content and ecommerce.

As Webflow Certified Partners, we build scalable low-code websites for founders and marketing teams who already have a design ready to launch. Founder-first, marketing-team friendly, and engineered to evolve as your product grows.

‍‍Discover more in our Low-Code Development capabilities page.